What is Concierge Physical Therapy?
Concierge physical therapy is a cash-based healthcare model. The most common form of concierge physical therapy is subscription-based. This means that, in exchange for a monthly or an annual fee, patients get unlimited physical therapy services during the subscription period.
Another form of the concierge model is the package deal. For example, you may offer 15 visits for knee surgery recovery as a package with a set price. When creating package deals, it is important that you form them around commonly occurring medical conditions. That way, they can be relevant to patients and encourage them to actually purchase these packages.
Additional benefits that you can provide may include annual checkup exams, unlimited email and/or phone support, and a patient portal with resources such as blog posts, videos, articles, and exercises.
Benefits of Concierge Physical Therapy
Stability
Choosing to adopt a concierge model for your physical therapy practice can make your business more profitable. For one, subscription-based models bring in a steady and reliable sources of income. This is often an important aspect of physical therapy – clinics need to retain patients.
Since concierge physical therapy allows for a constant influx of patients, it can bring about the idea of physical therapists as primary care providers. Often, patients only visit physical therapists for short periods of time, until their injuries heal. Therefore, offering a subscription plan can help patients view you as a reliable and consistent healthcare provider.
Flexible Scheduling
Scheduling is one of the greatest concerns of physical therapists. By adopting the concierge model, healthcare providers can cater their business hours around their patients’ schedules. Children, teenagers, working adults, and senior citizens may all have different scheduling preferences. So, physical therapists can focus their efforts on hours that are preferable to their target patient / age group.
Some clinics take flexible scheduling further, by going mobile. Such therapists treat patients in the comfort of their own homes. This offers convenience for patients. Many patients shy away from physical therapy due to the inconvenience of going to clinics on top of other healthcare appointments. In addition, patients want to avoid long wait times. Mobile physical therapy addresses these concerns.
Mobile therapy also provides personalized and private care. Patients know that, in their own home, therapists’ attentions are fully focused on them. They also benefit from privacy. In clinics, many patients and therapists are often in the same exercise space, leading some patients to become self-conscious of their performance. On the other hand, therapists who treat patients in their homes are solely concentrated on the patient’s individual condition.
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Concierge physical therapy clearly provides many benefits to both healthcare providers and patients. With advantages like financial stability and flexible scheduling, consider adopting such a model in your clinic. For more information on technology and models that can improve your bottom line, reach out to us here.
